Website Maintenance

The act of regularly checking your websites for issues and mistakes,
as well as keeping it updated and relevant... Is a lot like maintaining your car so it will last the test of time.

Choose the perfect plan

No matter what level of website maintenance you need, we have a package to fit your needs. We can also custom design a maintenance package just for you.

MAINTAIN

Best for Standard
Business Websites
Updated Weekly
$ 55/
Monthly
  • Basic Support
  • Software Updates
  • Uptime & Security Monitoring
  • Performance Review
  • Detailed Monthly Report
  • WeeklySite Backups
  • 30 Min Support Time
              (does not rollover)
               *Overage Billed at Standard PWD Rate
  • Email Support
  • Add-On Options Available
Popular

MANAGE IT ALL

Required for E-Commerce &
High Traffic Sites
Updated Daily
$ 125/
Monthly
  • Priority Support
  • Software Updates
  • Uptime & Security Monitoring
  • Performance Optimization
  • Detailed Monthly Report
  • DailySite Backups
  • 60 Min Support Time
              (does not rollover)
               *Overage Billed at Standard PWD Rate
  • Email Support & Consulting Calls
  • Add-On Options Available

STELLAR

Best for Actively
Growing Websites
Updated Daily
$250
$ 185/
Monthly
  • Priority Support
  • Software Updates
  • Uptime & Security Monitoring
  • Performance Review
  • Detailed Monthly Report
  • DailySite Backups
  • 60 Min Support Time
              (does not rollover)
               *Overage Billed at Standard PWD Rate
  • Email Support & Consulting Calls
  • Add-On Options Available
  • Software (+ E-Commerce) Updates
  • Keyword & SEO Updates / Monitoring
  • Up to 5 Images
Best Value

Contact us today for a complimentary consultation!

Website Maintenance FAQ's

Website maintenance is the act of regularly checking your website for issues and mistakes and keeping it updated and relevant. This should be done on a consistent basis in order to keep your website healthy, encourage continued traffic growth, and strengthen your SEO and Google rankings.  

Keeping a website well maintained and attractive is important to companies big and small in order to engage and retain customers. It’s easy for businesses, especially startups, to cut corners and let a few tasks slide. Website maintenance can easily become one of those things as it doesn’t always present immediate issues. However, just like your health can fall apart if you go too long without a regular check up, so can the health of your website.

Regular monitoring of your website is a must for keeping your business running smoothly.

The answer is YES! A proper Website Maintenance Plan is a circle. It should be a consistent part of your business and grows on itself, if not correctly implemented, it can cause serious problems and setbacks to your potential growth and business health. 

A lot of companies either pay to have a website built or build one themselves, then forget about it. When it’s finished, it’s just thrown up and forgotten about. There are many reasons why this in unhealthy for your websites. Maintaining a current, healthy, and active website is important for a number of reasons.

  • SEO
  • Customer Attention/Engagement
  • Security
  • Image
  • Sanity
  • Keeping up with design trends and technologies

The simplest answer is: 

Malware, hacking, errors, hosting taking your site offline, broken functionality, messed up display, and so much more… 

There are different cost expectations based on what your website is used for, the size of your audience, and how much content is hosted.

Contact us for your individual Website Maintenance Plan.

As a part of our website maintenance services, your company receives access to the following:

SERVICES INCLUDED WITH WEBSITE MAINTENANCE

  • Regular updates
  • Tech support
  • WordPress maintenance
  • Website Maintenance
  • Google Analytics reports
  • Promised turnaround time

REGULAR UPDATES

With regular updates, we keep your website functional and secure for your users. Whether you’re looking to add new images, delete page copy, or modify a link, our website maintenance services offer what you need.

For a quick summary, here are some examples of updates included in our packages*:

  • Text: Additions or deletions.
  • Photos: Additions, deletions, and basic retouching.
  • Pages: Additions or deletions using existing page design.
  • Navigation: Basic navigational changes (add, move, or delete an item in the navigation).
  • File downloads: Additions or deletions of PDFs and other documents.
  • Videos: Insertion or deletion of a pre-edited video.
  • Links: Additions or deletions.
  • Color and background images: Changes or replacements.

If you have questions about regular updates, feel free to contact us online for more information.

*This is an example of services included in the website maintenance plans and is not a complete list.

TECH SUPPORT

As a part of our website maintenance plans, your company also receives access to our stellar tech support. With the expertise of our development team, your business can get help with a variety of challenges, like setting up email.

In addition to tech support, your company can also submit a consulting request as a part of your website maintenance services. Whether you have questions about creating a new contact form or adding a new page to your navigation, our talented team can provide your business with a helpful perspective.

WORDPRESS MAINTENANCE

Many businesses use WordPress as their CMS, which is why our website maintenance plans include WordPress support. As a part of your package, our team takes care of WordPress upgrades and security patches for your company.

Keep in mind that not all website maintenance packages include WordPress maintenance. 

WEBSITE MAINTENANCE

Many businesses still have coded websites such as HTML sites. Many of these sites have bloated code and other things wrong which affects the sites performance and SEO.

These websites also need special care and maintenance to assure you are getting the best scores and ranking to retain customers and reach new potential customers.

We will review your site and customize a maintenance plan to suit your website needs.

GOOGLE ANALYTICS REPORTS

As a part of our website maintenance services, we provide your business with monthly Google Analytics reports. These reports offer critical information on your website’s traffic, highlighting your top-performing pages, growth, and more.

PROMISED TURNAROUND TIME

We recognize the essential role of your website, which is why our website maintenance services include promised turnaround times. Our turnaround times vary by your package.

When it comes to website maintenance services, companies often ask one question, “What do regular updates mean?” It’s an excellent question and can vary by website maintenance companies, which is why it’s important to ask.

Examples of typical website updates (included with our site maintenance packages) include:

4 FEATURES OF PRATTWEB WEBSITE MAINTENANCE SERVICES

  • Overall site improvements
  • Product or service updates
  • Online specials
  • Interactivity maintenance

OVERALL SITE IMPROVEMENTS

The best appraisal of your website’s performance comes from the people visiting your website, from customers to staff to leads. Questions, comments, complaints, and suggestions generated from site visitors provide invaluable feedback to improve your site. With routine website maintenance, you can use these suggestions to enhance your site and its online performance.

PRODUCT OR SERVICE UPDATES

As your company continues to grow, it’s inevitable that your products, services, and prices will change. That’s why businesses need a consistent schedule and process for updating old products, changing existing service prices, and more.

With website maintenance, you keep your company website current for users. This proactive step benefits your business in multiple ways, allowing you to provide the latest products, services, and rates to streamline the user shopping experience.

Consumers trust the Internet, and they also count on your website to provide the accurate information they need before contacting you or coming to your storefront. It is crucial that the information on your site is up-to-date, for this reason, and many more.

ONLINE SPECIALS

If you’re an ecommerce company, it’s essential to update your website with your latest sales, promotions, and more. Even if your company operates offline, you can offer specials online that drive users to call your team, visit your location, or schedule an appointment.

When your company provides special promotions, discount programs, and more, you keep your business competitive. Short-term and long-term sales initiatives require updates to your site. Website maintenance services enable you to strengthen your sales with unique offers for shoppers.

INTERACTIVITY MAINTENANCE

With ever-evolving technologies, a website begins to appear aged if the interactive components get neglected. If your site’s development pieces aren’t working on every browser and device, you will lose current and potential clients. Plus, you weaken your online reputation.

Issues with your website’s interactive features can also increase your bounce rate. This metric refers to the percentage of people that leave your site without visiting another page and often indicates that your website isn’t delivering on user expectations.

Website maintenance fine-tunes your site to ensure your site’s interactive features work. Even if these features become outdated and require replacement, website maintenance services can give your team an advance notification about this need.

Keeping all your website’s features operational help you market your products and services successfully.

If you’re investing in website maintenance services for the first time (or switching providers), it’s essential to understand what your package includes. That way, your business can choose the best site maintenance plan for your company, as well as ensure you have the support you need.

For reference, here are a few examples* of what you won’t find with website maintenance services:

9 SERVICES YOU WON’T FIND WITH WEBSITE MAINTENANCE PLANS

  • New page designs
  • Navigation redesign
  • Media creation
  • Media edits
  • Content writing
  • New site functionality
  • Site redesigns
  • Interactive features
  • SEO

NEW PAGE DESIGNS

When you want to create a new page design for your website, you need to invest in web design services. With this service, your team can collaborate with our designers, developers, and project managers to create a page that captures your brand and exceeds your expectations.

NAVIGATION REDESIGN

If you’re looking to do more than add or remove a page from your navigation, then you need to look into web redesign services. With our redesign services, your company can receive a brand-new navigation bar that offers a fast and seamless user experience, which can result in happier visitors.

MEDIA CREATION

As a full-service digital marketing agency, our team can film videos, shoot photos, and more for your business. This service, however, does not come with our website maintenance services because it focuses on creating, rather than maintaining.

MEDIA EDITS

Our website maintenance services come with basic image retouching. If your company requires more extensive retouching or manipulation, whether for images, video, or audio, then you will need to pay an additional fee for those services.

CONTENT WRITING

As a part of your site maintenance, our developers can remove or add content supplied by your team. We cannot, however, develop, write, and publish new content for your website. If you’d like to take advantage of our website copywriting services, we feature a talented team of experienced writers.

NEW SITE FUNCTIONALITY

While our website maintenance plans ensure the functionality of your website, they do not include the development or implementation of new site functionality features. Our web design and redesign services, however, can help your business move forward with a site functionality project.

SITE REDESIGNS

No matter what you’re looking to redesign, from your entire website to a section of your website, your business will need to invest in redesign services. It’s incredibly uncommon for website maintenance services to include redesigns due to the time and resources required by the process.

INTERACTIVE FEATURES

You can add a variety of interactive or animated features to your website, from calculators to surveys. Implementing these features, however, require a substantial amount of development time, which is why interactive features need a separate investment.

SEO

With search engine optimization (SEO), you can improve the visibility of your website in search results, which can lead to more valuable traffic not only finding and visiting your site but also doing business with your company. It requires a separate strategy and dedicated team, however.

If your business wants to improve your website with any of the above features, we can help. Talk to your dedicated project manager or strategist about what you’re looking to change, and they can provide you with a custom quote.

*This is an example of services not included in our website maintenance plans and is not a complete list.

Companies often delay their investment in website maintenance services. Your website, however, can have a tremendous impact on your business, even if you operate offline. That’s why site maintenance is so valuable (and critical) for companies across industries.

Three of the most compelling reasons to use website maintenance plans include:

1. USABILITY

It’s not uncommon for businesses to underestimate the influence of their website’s usability. Did you know, for example, that almost 90 percent of users shop with a competitor after visiting a site with a poor user experience (UX)?

With routine maintenance, you can make sure your website offers the best UX possible. A regular check-in can also uncover opportunities to improve your UX, which is common for aging sites. Even if you must invest in a redesign of website elements, UX offers an impressive return on investment (ROI).

The average return for UX, for example, is $100 for every $1 invested.

That kind of return is immense and can have a powerful impact on your company. If you’re an ecommerce store, for example, UX improvements can make purchasing from your business easy, which can lead to more orders and revenue.

2. SECURITY

Whether you’re an ecommerce business or brick-and-mortar store, it’s essential for your company to keep your website secure. If someone gains access to your site, they can cause tremendous damage to your brand and business, whether by stealing customer data or posting offensive content to your site.

When you invest in website maintenance services, you take a proactive approach to protecting your company and your clients. Plus, you decrease the risk of a cyberattack, which can result in more than stolen data but also lawsuits.

If you’re part of the retail, technology, or government sectors, it’s even more critical to invest in website maintenance. That’s because 95 percent of breached records come from these industries, as they each have a reputation for handling sensitive information.

Even if you operate outside these markets, website security is still essential.

3. FUNCTIONALITY

The functionality of your website coordinates with your site’s usability. If a functional feature of your website, like a navigation bar link, becomes broken, it decreases the usability of your website drastically. That’s why some businesses invest in after-hours website maintenance services.

Even if you opt for monthly or hourly website maintenance plans, you can improve the functionality of your website. If a website feature becomes broken, for example, you can minimize your website’s downtime too, limiting its impact on the user experience.

With routine site maintenance, you can also spot functionality issues missed previously.

For example, maybe your website features a product quiz to help users narrow their choices, but you rarely check on it. A round of site maintenance, however, uncovers and fixes the issue, allowing users to receive product recommendations once again. This scenario has a direct impact on your bottom line.